Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, made to order sandwiches stuffed with the freshest ingredients, announced today the signing of its first multi-unit franchise agreement in Utah. The sandwich chain plans to develop six new restaurants over the next several years in the Salt Lake City area, with the first location scheduled to open in the first quarter of 2014. This latest agreement is part of Togo’s commitment to grow the brand to 400 restaurants along the West Coast.
“As the best franchise opportunity in the sandwich category, our brand has made great strides in expanding to new markets along the West Coast and we’re thrilled to now build a presence in Utah,” said Tony Gioia, chairman and CEO of Togo’s Holdings, LLC. “We look forward to introducing locals to our seriously stacked sandwiches that are sure to satisfy the biggest appetites in Salt Lake City.”
First-time franchisee Ben Massimino grew up as a raving fan of Togo’s in California and decided to turn his passion for the brand into a rewarding investment opportunity. As current President and CEO of a real estate development company in Park City, Utah, Massimino hopes to build his portfolio with the sandwich franchise by developing additional Togo’s restaurants in other counties in the state.
“As a longtime Togo’s fan, I am thrilled to be the first franchisee to bring a West Coast favorite to Salt Lake City,” Massimino said. “There are many transplants from California living in Utah, myself included, who are looking for a fresh dining alternative that serves up quality food at a great price. I have no doubt that Togo’s will help to fill this void in the market.”
Togo’s, which has experienced 11 consecutive quarters of same-store sales increases, is currently seeking qualified multi-unit franchisees that have a passion for the brand and deep connection to their community. Both new and existing Togo’s franchisees will benefit from $10 million for remodels and transfers, as well as $5 million to build new restaurants in the state.
At Togo’s, traditional restaurants experienced average unit sales in excess of $633,000, with 50 percent averaging over $799,000, and 25 percent averaging over $930,000. To become a part of the Togo’s team and be your own boss, candidates should possess liquidity of $150,000 for a single restaurant and a net worth of $300,000. Area developers looking to develop three or more restaurants should have liquidity of $450,000 and net worth of $900,000. Special incentives are available for qualified franchisees interested in opening three or more restaurants.
Togo’s was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, fresh and meaty. Keeping in the spirit of the original, Togo’s products are still made with only the highest quality ingredients; including fresh-baked Artisan breads, hand sliced premium pastrami, turkey and roast beef, as well as California avocados and cheeses. Togo’s proprietary brand of old-fashioned Pastrami, 98 percent fat-free slow-roasted turkey, and Togo’s homemade chicken and tuna salad set the brand apart from other sandwich shops. Togo’s is a franchise-based business with nearly 250 locations along the West Coast. For more information call 1.877.718.6467 or visit http://www.togosfranchise.com. For general information on Togo’s Eateries Inc., please visit http://www.togos.com.
