Togo’s, a “West Coast Original” since 1971 serving up big, made-to-order sandwiches stuffed with the freshest ingredients, announced today the debut of its latest multimedia advertising campaign. The innovative campaign includes a series of TV, radio and outdoor ads that will be placed in Togo’s existing growth markets along the West Coast.
The quirky new TV advertisement depicts the story of Togo’s kindhearted mascot’s commitment to “saving the world” one sandwich at a time. The videos were spontaneously filmed throughout Calif. with real people, and will begin airing on April 15. Additionally, in the Los Angeles market, 200 outdoor premium panels, extensions and transit shelters will feature Togo’s best-selling #9 pastrami sandwich accompanied by “meaty” tag lines.
“Togo’s is known for its big and meaty promotions and humorous social media marketing, and this campaign truly captures the passion that Togo’s raving fans have for our brand,” said Renae Scott , vice president of branding and marketing for Togo’s. “We anticipate the Togo’s mascot will make more spontaneous appearances in future campaigns. Who knows where he’ll show up next in our quest to satisfy the taste buds of our fans throughout the West.”
At Togo’s, there is a relentless commitment to using only the freshest, superior-quality ingredients and meats. Fresh baked Artisan bread, abundant quantities of lean pastrami, roast beef, turkey and other premium meats as well as California avocados are part of Togo’s exceptional menu, and set the brand apart from other sandwich shops.
As part of its 40-year anniversary, Togo’s announced its goal to grow the brand to 400 restaurants over the next three years. To help fuel growth, Togo’s offers new and existing franchisees access to $15 million in financing for qualified candidates to both build new restaurants and for transfers.
At Togo’s, 51 percent of its traditional restaurants experienced average unit sales in excess of $600,000, with 25 percent over $800,000. To become a part of the Togo’s team and be your own boss, candidates should possess liquidity of $150,000 for a single restaurant and a net worth of $300,000. Area developers looking to develop three or more restaurants should have liquidity of $450,000 and net worth of $900,000. Special incentives are available for qualified franchisees interested in opening three or more restaurants.
Togo’s was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, made to order and stuffed with the freshest ingredients. Keeping in the spirit of the original, Togo’s products are still made with only the highest quality ingredients; including fresh-baked breads, premium meats, cheeses and produce. Togo’s is a franchise-based business, for more information call 1.877.718.6467 or visit http://www.togosfranchise.com. For more information on Togo’s Eateries Inc., in general please visit http://www.togos.com.
