Tossed, home of garden fresh salads, crepe wraps, grilled panini and sandwiches, has announced the hiring of A. Michael (A.T.) Toroyan as Chief Development Officer. Toroyan, a 20-year veteran of the restaurant real estate, and franchising, will bring even greater momentum to Tossed’s strong and growing franchise development efforts across the U.S.
Toroyan comes to Tossed Franchise Corporation from a previous post as managing partner of Station House Restaurants, a casual dine lobster/steak/seafood concept based in South Florida. His industry experience spans the gamut of restaurant categories, from fast food to fast casual/quick serve, casual dine and fine dine concepts. Along with his broad category background, Toroyan also has proven experience in operations, real estate development, design and construction.
“A.T. is an exceptional executive with the skills, drive and vision to help Tossed reach the next level of development success,” said Eric Schmitt, Chief Executive Officer of Tossed Franchise Corporation. “I’m confident in A.T.’s ability to build on our momentum, and I look forward to working with him to usher in a new era of growth for our company.”
“A.T. understands how to turn a restaurant’s unique brand position into business results. His wealth of experience allows him to address the sometimes divergent needs of guests, restaurant staff, franchisees and the corporation,” added Jason Chodash, President of Tossed. “Under his leadership, we’re confident A.T. will ignite the Tossed brand and accelerate our successful growth path.”
Toroyan also served as both vice president of leasing and director of legal for a major Florida retail developer. He maintains partner status with Toroyan Group LLC (now StreetView LLC), a real estate consulting firm that represents national restaurants, and retailers in site selection, design, construction and consulting. Toroyan Group (now StreetView LLC) served dozens of national restaurant clients including Pei Wei Asian Diner, Outback Steakhouse, Sweet Tomatoes, Einstein Bros. Bagels, Subway, Wendy’s, Krispy Kreme Donuts, Carrabba’s Italian Grill, Cheesecake Factory and Red Robin Fine Burgers & Spirits.
Earlier in his career, Toroyan was vice president of operations and real estate development for Optimum Investment Group, which primarily developed and operated Jenny Craig Weight Loss Centres in Virginia. He also created and successfully directed Mega Media, Inc., an advertising and promotions firm handling marketing and local media buys and placement for Optimum.
Toroyan holds a Bachelor of Arts degree in operations management from Michigan State University, and a Juris Doctorate from the University of Detroit Mercy School of Law.
Tossed is the home of made-to-order salads featuring dozens of gourmet ingredients and unique dressings. Tossed also offers whole wheat crepe wraps, grilled panini, sandwiches and soups along with an array of breakfast items. Tossed has grown from its original Manhattan location to include restaurants across the United States. Tossed Franchise Corporation, based in Fort Lauderdale, Florida, offers franchises to companies and individuals interested in one of the freshest, most exciting concepts in quick casual dining. To learn more about Tossed, go to www.tossed.com.
