Popular French-Asian Bakery Chain Ends Q3 with Sales Increases and Significant Franchise Momentum
TOUS les JOURS (TLJ), a French-Asian bakery café chain offering more than 300 different kinds of artisan pastries, gourmet cakes and desserts baked in-store daily, is proud to announce third-quarter sales growth this year across several metrics. Q3 same-store sales (SSS) grew 8.2% compared to the prior-year period. Even more, total system sales (TSS) increased by 22.3% compared to Q3 2021. The bakery café chain also has seen consistent growth in quarterly store volume, with Q3 AUV jumping 9.2% compared to the previous year.
“We are extremely pleased with the growth we’ve experienced throughout the year, including the third quarter, which we can proudly attribute to the commendable efforts of our many dedicated franchise partners and their hardworking teams,” said Tony Hunsoo Ahn, CEO of TOUS les JOURS USA. “As we expect 2022 to be another successful year for TOUS les JOURS, we look forward to riding the wave of Q3 growth momentum through the end of this year, deep into 2023 and long into the future.”
As it continues to ramp up development activities and open new stores, TLJ ended Q3 with 52 signed agreements that will bring the beloved bakery café chain to more new states, including Indiana, Utah, Ohio, Nevada, Minnesota, Alabama and more. In Q3, the brand opened two new locations – one in Annandale, Va., and another in Irvine, Calif., closing the quarter with 79 locations across the country. As TLJ continues to expand throughout the U.S., the brand made an impressive debut in Franchise Times’ Annual Top 500 Franchises Report, ranking #122 and surpassing several other bakery chains. The brand was also recognized in the Nation’s Restaurant News (NRN) 2022 Top 500 Report, debuting at #254.
“With more than 50 locations in various stages of development, we are excited to continue growing TLJ into a household bakery name in the U.S., especially with our popularity increasing as we enter new states,” said Sam Hong, Business Development Manager. “In new and existing markets throughout the country, we are eager to discover even more new franchise partners that appreciate our quality products, are deeply passionate about our brand, and recognize the tremendous business opportunity that owning a TOUS les JOURS franchise can present.”
Also fueling Q3 growth, TLJ announced several strategic relationships and executed product launches that brought brand awareness to various communities and introduced new tastes to guests. In partnership with USC Keck, USC Verdugo and Providence St. Jude Fullerton, TLJ provided more than 3,000 cake and dessert donations for various fundraising opportunities. TLJ also unveiled an eagerly anticipated limited-edition fall beverage lineup at the end of Q3, which included the Pumpkin Pie Macchiato and the Apple Steamer – once again positioning the brand ahead of the seasonal menu-trend curve.
For more information about TOUS les JOURS, to view the full menu and to find your nearest location, visit https://www.tljus.com.
Since its launch in the United States in 2004, TOUS les JOURS has developed into a reputable bakery & café franchise, specializing in French-Asian-inspired baked goods, passionately made from the finest ingredients. TOUS les JOURS means “Every day” in French. As the name shows, the chain offers a wide range of baked goods – artisan pastries, gourmet cakes and desserts, and handcrafted beverages – baked fresh in-store every day. The brand takes pride in sourcing and using carefully selected ingredients and promises to bring freshness and quality to its customers. TOUS les JOURS continues to expand and embrace innovation in all markets. With its franchising know-how and continuous support from the team, the brand is getting a lot of attention from people who are interested in setting up their own small businesses. Currently, there are more than 80 TOUS les JOURS stores in the U.S. and more than 1,650 stores all around the world. To learn more about TOUS les JOURS stores and their locations, please visit https://www.tljus.com.
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