French-Asian Bakery Franchise Continues East Coast Expansion with West Windsor Opening
TOUS les JOURS, a French-Asian bakery café chain offering more than 300 artisan pastries, gourmet cakes and desserts baked in-store daily, has officially opened its new location in West Windsor, New Jersey. Marking the brand’s third New Jersey location, the new TOUS les JOURS is owned and operated by local franchisee Chao Chen. Located at Windsor Plaza, the new TOUS les JOURS introduces the Mercer County community to the brand’s wide array of baked goods, both sweet and savory, and unique coffee and beverage options.
“After visiting a TOUS les JOURS location that is owned and operated by one of my industry connections and trying some of the brand’s diverse treats, I recognized that TOUS les JOURS offered something special, and was excited to seize the opportunity to open a location in my community,” said Chen. “As a West Windsor resident, I identified that our town was missing a bakery café concept that offered globally inspired pastries and innovative coffee and beverage selections, and I am confident the community is going to appreciate the high-quality, delicious offerings that TOUS les JOURS serves and embrace the new location as a neighborhood staple.”
With a brand promise to provide freshly baked goods and unique coffee and beverage options every day, TOUS les JOURS takes great pride in dreaming up delicious pastries, cakes and desserts, which are artfully designed to provide the most memorable experience for every guest, or anyone who receives a TOUS les JOURS creation. While there is certainly something for everyone at TOUS les JOURS, one of the brand’s bestselling items is its signature Cloud Cake, which consists of a fluffy, delicate sponge cake filled with freshly made whipped Cloud cream flavors like milk, chocolate, strawberry and green tea. In addition to its signature Cloud Cake, TOUS les JOURS serves many authentic French-Asian baked goods, including milk bread, macarons, loaves and croissants, along with its own unique creations and innovative seasonal offerings.
With more than 20 years of franchising experience, TOUS les JOURS franchises over 100 stores in the U.S. and nearly 1,700 bakeries all around the world. Due to its extensive franchising knowledge, unique positioning and cultivated leadership team, the brand continues to attract franchise partners who are interested in diversifying their portfolios with a proven concept in the popular bakery market. Those looking to learn more about company expansion plans and the many benefits of joining the TOUS les JOURS franchise family should visit https://www.tljus.com/franchise/.
TOUS les JOURS’ West Windsor store is located at 64 Princeton Hightstown Road and can be reached via phone at (609) 269-5624. The new location is open daily from 7:00 a.m. to 9:00 p.m. For more information about TOUS les JOURS, or to view the full menu and find your nearest location, visit https://www.tljus.com.
Since its launch in the United States in 2004, TOUS les JOURS has developed into a reputable bakery & café franchise, specializing in French-Asian-inspired baked goods, passionately made from the finest ingredients. TOUS les JOURS means “Every day” in French. As the name shows, the chain offers a wide range of baked goods – artisan pastries, gourmet cakes and desserts, and handcrafted beverages – baked fresh in-store every day. The brand takes pride in sourcing and using carefully selected ingredients and promises to bring freshness and quality to its customers. TOUS les JOURS continues to expand and embrace innovation in all markets. With its franchising know-how and continuous support from the team, the brand is getting a lot of attention from people who are interested in setting up their own small businesses. Currently, there are over 100 TOUS les JOURS stores in the U.S. and nearly 1,700 stores all around the world. To learn more about TOUS les JOURS stores and their locations, please visit https://www.tljus.com.
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