DRNK coffee + tea and QWENCH juice bar, with a combined total of 11 locations throughout Southern California has signed its first franchise operator. KM Franchise Ventures purchased three combo units for development in the Los Angeles area. This purchase marks the first for the brands and gives the honorary title of pioneer franchisee to owners Keith and Melissa Christian. KM Franchise will develop three combined DRNK and QWENCH concepts (under one roof). Additional franchise development deals are in play for Denver, Northern California, Michigan, New Jersey, South Florida and the GCC countries in the Middle East and Vancouver, Canada.
DRNK is an edgy new franchise concept bringing a vibrant swagger to the coffee segment offering distinctive coffee and tea products. DRNK serves world-class coffee and the smoothest organic espresso. DRNK has a full line of food with freshly prepared, made to order sandwiches and salads. The unique and sophisticated look gives character to the brand, as it features a multi-head tap system dispensing cold brew coffees, iced teas and Kombucha.
The vision at QWENCH juice bar is simple – make genuine health and incredible taste live in perfect balance by offering a diverse selection of raw squeezed juices, smoothie blends, infusing superfoods, and handmade Brazilian Superfruit Acai bowls. Qwench wows customers with fresh fruits and veggies prominently displayed in a 15’ wide bin with a built-in misting system. Another first in the juice segment is the front counter position of a produce washer that “bathes” product prior to cutting and juicing.
Offered are three flexible models: a stand alone DRNK, stand alone QWENCH, and a dual branded store. Something magical happens when both brands are combined under one roof. “No other concept in this space is offering brands combined together the way have presented it. This perfect pairing also maximizes operator efficiencies per square foot,” Mitch Baker, DRNK and Qwench’s chief brand officer, said. “This is the true sweet spot, targeting a variety of customer day parts in proven model that works.” Many franchisees face daily challenges when it comes to climate, limited offerings, and low sales for certain day parts.
A team of well tenured multi-unit operators created both DRNK (www.drnkcoffee.com) and Qwench (www.qwenchjuice.com). Having successfully developed and operated brands with 5 internationally recognized food franchises, they understand the needs of the franchisee and developer. Most importantly, they have absorbed the positive methods practiced by those concepts and learned what works (and what doesn’t). They are focused on brand growth, profitability and support while delivering innovative and delicious tasting products.
