Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises), the global multi-concept restaurant franchisor, recently unveiled a new look for its flagship brand, Villa Fresh Italian Kitchen, with the opening of its new Great Northern Mall location in Olmsted, Ohio.
“The Great Northern Mall store is the first of many newly designed locations that will introduce our customers to a new look at Villa Fresh Italian Kitchen,” said Villa Enterprises’ Vice President of Marketing Paula Doyle. “While appearances may change, we are proud to continue our long tradition of offering Villa’s original Italian-American recipes to customers on the go.”
This new Villa design offers distinctive visuals, including a red glass chandelier above a countertop that has been designed to pay homage to the traditional large farmhouse kitchen table below. The farmhouse kitchen table concept, adorned with an eye-catching chandelier, evokes a feeling of family surrounded by delicious, Italian-American food. As a family-owned business, keeping the idea of family – and Villa’s original recipe foods – front and center is central to the brand and its refreshed image.
After surveying consumers and brand loyalists, Villa studied those elements that most resonated with its customers and tasked Louis+Partners of Akron, Ohio, to identify visual elements that best speak to the updated branding.
“We’re a family owned business. We create great meals – not menu items concocted in a lab. We’ve stayed true to our heritage and our original recipes and want to reflect that in what we do and how we look. That’s why this redesign better aligns with Villa’s essential brand,” explained Doyle.
Villa Enterprises Management currently operates more than 230 Villa Fresh Italian Kitchen concept locations across 36 U.S. states, Washington, D.C., Puerto Rico and globally among five additional countries.
Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 325 quick service restaurant (QSR) locations across 37 U.S. states, Washington, D.C., Puerto Rico and five additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses, and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.
