Growing Healthy Rice Bowl Chain Continues Strategic Western Expansion
WaBa Grill, one of the nation’s leading healthy rice bowl chains, is officially open in Dallas, marking the brand’s entry into Texas and the fourth state overall as it approaches 200 restaurants in operation. The new Dallas restaurant is owned and operated by longtime multi-unit franchisee Hilario Raygoza of Raygoza’s Management, Inc., who currently operates five WaBa Grill locations throughout Southern California. Raygoza has exclusive rights to develop WaBa Grill in Dallas County, with plans to grow the brand’s presence to 10 restaurants in the area. The newly opened WaBa Grill restaurant is an ideal destination for locals and visitors alike to enjoy the brand’s signature better-for-you bowls, plates, sides and more.
“As a longstanding WaBa Grill franchisee, it’s an honor to introduce WaBa’s signature bowls, proteins and more to the Lone Star State,” said Raygoza. “Guests have enjoyed WaBa Grill in several Western states for nearly two decades, and we’re looking forward to growing the brand legacy and becoming the go-to option for better-for-you food throughout Texas.”
As WaBa Grill celebrates expansion into its fourth state, with more openings on the horizon, the brand’s commitment to bold flavors and healthy food continues to be the main attraction. WaBa Grill has long been known for its better-for-you menu packed with fire-grilled proteins, healthy grains, and fresh vegetables. The variety of protein choices, including fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp, 100% plant-based Plantspired steak and organic tofu, ensures there’s something for everyone. Guests may customize any entrée with a variety of flavorful sauces, including the fan-favorite WaBa sauce. With hearty and healthy options ranging from bowls, plates, salads and Boom Boom Tacos, WaBa Grill serves prepared-to-order food guests can feel good about eating. WaBa Grill also provides everyday value for guests, with affordable options including its Value-Bowl Combo for under $10 and Family Meals. Orders may be placed online, through the WaBa Grill app, or any of the brand’s third-party delivery partners.
Following a successful 2023, WaBa Grill is well-positioned for a strong year ahead. Franchise momentum and expansion fueled WaBa Grill’s impressive 2023, with the brand adding more than a dozen locations to its development pipeline in new and existing markets. The brand is on pace to open more than ten locations in 2024 and is expected to surpass the 200-restaurant milestone before year’s end. To grow its footprint further throughout the Western U.S. this year, WaBa Grill will expand its existing markets in California, Arizona, Nevada and Texas. For more details about partnering with WaBa Grill, visit WaBaGrill.com/franchise.
WaBa Grill’s Dallas restaurant is located at 2222 Fort Worth Ave, Suite 120, Dallas, TX 75211 and can be reached by telephone at (469) 718-8628. The restaurant is open from 10 a.m. to 10 p.m. For more details about WaBa Grill, visit WaBaGrill.com.
WaBa Grill was founded in 2006 on the principle that healthy food made with quality ingredients should be accessible to all. With a goal of serving the best possible food on the go, WaBa’s famous rice bowls, plates and salads are made with fresh vegetables, healthy grains and high-quality proteins including fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp, plant-based steak, and organic tofu, all prepared to order on an open-fire grill and customized with a variety of flavorful sauces including the fan favorite WaBa Sauce. Learn more at WaBaGrill.com.
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