Premier destination for freshly baked, hand-rolled pretzel snacks is bringing nostalgic carnival flavors to pretzel lovers nationwide
Step right up and try Wetzel’s Pretzels’ latest addition to its menu in celebration of its 30th Anniversary: Strawberry Funnel Cake Bitz. This limited-time offering, available from July 8 to October 20, is a fun and festive twist on Wetzel’s iconic pretzels and is set to evoke the sweet, nostalgic memories of carnival eats and summertime fun.
These bite-sized delights of buttered pretzel bitz are topped with a drizzle of sweet and tart strawberry sauce and dusted with powdered sugar, bringing the classic fairground funnel cake experience to a portable, shareable snack. Starting at $7.99, the Strawberry Funnel Cake Bitz will be available at participating locations nationwide.
“Our mission with the Strawberry Funnel Cake Bitz is to bring the joy and nostalgia of childhood summers to our customers,” said Hillary Frei, CMO of Wetzel’s Pretzels. “We can’t wait for our guests to indulge in this sweet taste of strawberry fields and carnival frills!”
Following the successful debut of the Orange Dream drink earlier this year, this latest treat continues Wetzel’s celebratory theme of its 30th Anniversary by delighting guests with innovative products that encapsulates the sights, smells and tastes of 90’s childhood nostalgia.
As part of the Anniversary celebration, Wetzel’s will offer a $1 off promotion on the Strawberry Funnel Cake Bitz in the Wetzel’s mobile app from July 22nd – August 4th.
For more information on Wetzel’s Pretzels, visit Wetzels.com.
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Yelp‘s 2024 Fastest Growing Brands, alongside Franchise Business Review‘s 2024 Top Franchises, 2024 Top Franchises for Women, and Top Culture100 lists.
